Jim Ward
is currently Vice President of Marketing at Lucasfilm, Ltd. He is
responsible for the planning, development and execution of the worldwide
marketing of all Lucasfilm theatrical, video and television properties
including "Star Wars" and "The Complete Adventures of Indiana Jones" as well
as Lucasfilm's corporate activities.
He has a degree in Political Science from Hanover College and a Master of
International Management from the American Graduate School of International
Management (Thunderbird).
Named one of Ad Age's Top 100 Marketers and EPM's 1999 Entertainment Marketer
of the Year, Ward first spent fifteen years in the advertising business where
he was involved in the some of the largest consumer product launches in history.
He began his career in New York working on Madison Avenue for Doyle Dane
Bembach leaming the fundamentals of advertising and marketing. He then switched
coasts and moved to Los Angeles for a stay of nearly ten years. As Senior Vice
President and General Manager of BBDO/Los Angeles, Jim led the global launch
of Apple's Powerbook in 1993, an effort which won a Marketing Gold Effie and
the Grand Effie for that year. With Wieden & Kennedy in Portland, Jim was the
global account director for the $200M Microsoft account and spearheaded the
worldwide launch of Windows '95. Ward moved on to manage the $400M Nike global
account at Wieden & Kennedy and oversaw Nike's participation in the 1996
Olympics and the introduction of Tiger Woods.
In 1997, Ward joined Lucasfilm to drive the global launch of
Star Wars: Episode I The Phantom Menace.
The effort included the development and orchestration of the overall marketing
effort, which included management of 20th Century Fox Worldwide, in
conjunction with all promotional tie-in partners.
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